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What We Do

We help individuals, families, and business owners build financial confidence through personalized strategies that protect what matters most and prepare for what’s next.

Whether you're planning for retirement, protecting your loved ones, growing your business, or funding your child’s education—we’re here to guide you every step of the way.

Our Core Services Include:

🔹 Retirement Planning Turn your hard-earned assets into reliable income streams while minimizing tax impact. We help you preserve wealth, prepare for final expenses, and build a legacy that lasts.

🔹 Insurance & Risk Solutions Protect your family, your income, and your future with tailored life, disability, and long-term care insurance solutions.

🔹 Business Owner Solutions From employee benefits to executive compensation, we help business owners and medical professionals implement strategies that support their teams and secure their own financial futures.

🔹 Health & Group Insurance Plans We simplify group health, Medicare, and disability coverage so you can focus on what matters—your people and your purpose.

🔹 Education Funding We help families plan ahead with smart investment strategies to cover future education costs.

We'll provide ongoing service as your needs and situation change over time. We'll work with you over the years to help keep your program on track with your changing needs.

Protect your family – now and into the future.

Tell me a bit about yourself, and I will call you to discuss a personalized strategy.

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Disclosure

Loni Oliveira De Souza is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of CT, FL, MA, and NJ. No insurance business may be conducted outside the states referenced.

Loni Oliveira De Souza is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 5950 Nw 113th Pl, Doral, FL, 33178, 305-744-1753. In this regard, this communication is strictly intended for individuals residing in the state of Florida. No offers may be made or accepted from any resident outside the specific state referenced.

LS Financial Services is not owned or operated by NYLIFE Securities LLC or its affiliates.

Neither LS Financial Services nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

For more information about NYLIFE Securities LLC and its investment professionals.

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  • Our services
  • What we do
  • About Us
    • Loni Souza
  • Account Access
    • Online Account
    • NYLIFE Securities
    • MainStay Mutual Funds
  • Contact Us

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